Digital Signage – Traditional Media Show More Signs of Weakness, But OOH Ad Networks May Offer Hope
More signs of the uncertain times for the traditional media in this country have emerged in recent weeks.
Belo, the newspapers like the Dallas Morning News added, "the Providence Journal, and the Press Enterprise, and owns and operates 20 TV stations, October 1, it was splitting its holdings into two companies: The New AH Belo Corp., to dedicated to the print properties, and Belo Corp., which runs the TV business.
Then EW Scripps said it would be toosimilar path October 16, when it announced that it into two companies: EW Scripps Co., which will consist of about 20 newspapers and local television stations, and the EW Scripps, would break consisting Home & Garden Television, the Food and network Shopzilla.
Around the same time as the Scripps announcement, McClatchy Co., the third largest newspaper company in the United States, said its quarterly profit fell by 55 percent for third quarter earnings weakenAdvertising market.
It is clear, traditional media companies suffer from a significant decline in readership and advertising lineage. Many of the dollars once spent on newspaper ads, increasingly, in the emerging new media like the Internet as media consumers log on to online sources to be routed through their world. Therefore, have separate companies like Belo and Scripps have divisions into independent companies to cordon off the drag on their earnings and sustainable Shareholder value and interest.
These are some of the largest media companies in the nation. If they are not close to be to put the amendment to the new digital media, it is unlikely any other traditional media companies in a position further down the same path it on without some course corrections along the way.
To be sure, the Internet advertising at a considerable drop from the dollar back to the traditional newspapers, television, radio and magazine> Advertising. Another digital media compete for their share of the ad budget is out-of-home advertising, and particularly of home video advertising on digital signage networks.
End of January, the out-of-Home Video Advertising Bureau (OVAB) was officially launched into life with the mission to contribute to the standards and best practices for the emerging shift of advertisers. It was created by many of the largest-of-homeVideo advertising networks to eliminate the obstacles to the growth of new ad medium.
One of the main tasks of the group is to help advertisers and those who plan to work out-of-home video advertising networks, run-together ", buying and evaluating the effectiveness of these media," said Mike DiFranza, president and general manager of Captivate Network, one of the 10 companies that created the group.
The contrast could not be clearer: On the one hand, manytraditional media are scrambling to restructuring so that they can be business units with the potential to be of the sufferings from the re-allocation of advertising dollars to decouple the profitable new digital media. On the other hand, a group like OVAB born to the young medium of the out-of-home video advertising in building the advertising "street cred" that the traditional media to help control long ago.
Although there is a long shot, maybe there is an opportunity for traditional mediaand new media, such as out-of-home video advertising networks that help one another. Why not integrate the traditional media to out-of-home advertising networks in their media in? Certainly, the ability to produce content for the media, they have to sell the relationships with local companies, both the advertising and secure locations for new signs that well on the net, and they have established research resources to help build on newAudience measurement metrics. Conversely allowed, why should not the emerging markets, the participation of the traditional advertising media that can support their strengths, to exploit the new medium in its maturation?
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Belo, the newspapers like the Dallas Morning News added, "the Providence Journal, and the Press Enterprise, and owns and operates 20 TV stations, October 1, it was splitting its holdings into two companies: The New AH Belo Corp., to dedicated to the print properties, and Belo Corp., which runs the TV business.
Then EW Scripps said it would be toosimilar path October 16, when it announced that it into two companies: EW Scripps Co., which will consist of about 20 newspapers and local television stations, and the EW Scripps, would break consisting Home & Garden Television, the Food and network Shopzilla.
Around the same time as the Scripps announcement, McClatchy Co., the third largest newspaper company in the United States, said its quarterly profit fell by 55 percent for third quarter earnings weakenAdvertising market.
It is clear, traditional media companies suffer from a significant decline in readership and advertising lineage. Many of the dollars once spent on newspaper ads, increasingly, in the emerging new media like the Internet as media consumers log on to online sources to be routed through their world. Therefore, have separate companies like Belo and Scripps have divisions into independent companies to cordon off the drag on their earnings and sustainable Shareholder value and interest.
These are some of the largest media companies in the nation. If they are not close to be to put the amendment to the new digital media, it is unlikely any other traditional media companies in a position further down the same path it on without some course corrections along the way.
To be sure, the Internet advertising at a considerable drop from the dollar back to the traditional newspapers, television, radio and magazine> Advertising. Another digital media compete for their share of the ad budget is out-of-home advertising, and particularly of home video advertising on digital signage networks.
End of January, the out-of-Home Video Advertising Bureau (OVAB) was officially launched into life with the mission to contribute to the standards and best practices for the emerging shift of advertisers. It was created by many of the largest-of-homeVideo advertising networks to eliminate the obstacles to the growth of new ad medium.
One of the main tasks of the group is to help advertisers and those who plan to work out-of-home video advertising networks, run-together ", buying and evaluating the effectiveness of these media," said Mike DiFranza, president and general manager of Captivate Network, one of the 10 companies that created the group.
The contrast could not be clearer: On the one hand, manytraditional media are scrambling to restructuring so that they can be business units with the potential to be of the sufferings from the re-allocation of advertising dollars to decouple the profitable new digital media. On the other hand, a group like OVAB born to the young medium of the out-of-home video advertising in building the advertising "street cred" that the traditional media to help control long ago.
Although there is a long shot, maybe there is an opportunity for traditional mediaand new media, such as out-of-home video advertising networks that help one another. Why not integrate the traditional media to out-of-home advertising networks in their media in? Certainly, the ability to produce content for the media, they have to sell the relationships with local companies, both the advertising and secure locations for new signs that well on the net, and they have established research resources to help build on newAudience measurement metrics. Conversely allowed, why should not the emerging markets, the participation of the traditional advertising media that can support their strengths, to exploit the new medium in its maturation?
Friends Link : gooddigg skypream Antiques
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